Online Marketing is becoming an increasingly significant element of the success of the Internet business. It is constantly changing, requiring exceptional knowledge from the webmaster.
Here are just a few facts and trends from the e-commerce world:
More and more users are changing desktop computers to mobile devices & adopting online marketing world.
The conversion rate for Smartphone users is 15 times higher when switching from the SERP than on the recommendations of social media platforms
80% of B2C clients start with search queries, and 9 out of 10 B2B clients are sure that suppliers and contractors will find them and offer their services in online marketing.
Today, up to 90% of US users study products and services online before ordering; the remaining countries are gradually drawn to this figure.
SEO can do a great job for the business, so you should think carefully: to manage search engine optimization yourself or still hire a professional?
Our experience suggests that a person without training can not 100% optimize the site and achieve maximum traffic. Consequently, losses for the company are inevitable.
We offer good reasons to hire an online marketing specialist:
SEO is difficult
Read a couple of articles on advanced methods of search engine optimization, add to this the constantly updated algorithms of Google and Yandex, and you will understand how difficult it is. Today, SEO is not just keywords in subheadings h2 or purchased links (do not even think of it!). No doubt seo checker software available for on-page seo analysis but still off-page techniques are very tough.
Each site takes into account a whole range of technical factors, content optimization, user experience and effective feedback from visitors.
A professional will be able to recommend the best strategies for any business.
Search Engine Optimization Rules Change
Even if you take the time to read five SEO textbooks and become an expert in self-study, at best it’s a temporary experience. Google regularly releases large and small updates to search algorithms. If you do not read SEO news every day, knowledge will become obsolete. Experts judge them by indirect signs and lengthy hints in the interviews of developers.
A simple example: When Rank Brain became one of the top three ranking factors, Google did not introduce the novelty of marketers for several months.
Being a busy online store owner, you are unlikely to find so much free time to be aware of every new search engine innovation. The work of the specialist should take into account the changes in algorithms and how they affect the SERP results. Real experts understand how to track innovation.
Mistakes harm business
Search engine optimization does not always benefit the site. Some tactics are actually harmful, leading to a decrease in SERP positions and a drop in traffic.
Strongly abstain from the following tricks:
• Artificial links
• Spam on the keywords
• Use of irrelevant keys
• Duplicate content
• Cloaking, etc.
Professionals are well aware of how to avoid these mistakes. And you?
Use of the right programs
The Internet is simply oversaturated with all kinds of paid and free programs for compiling a semantic kernel and SEO-analysis of the site. Since you are engaged in several other areas of e-commerce, you might never hear about most of them.
Advanced analytical programs provide serious opportunities for assessing the relevance of keywords, competition and so on. All this benefits SEO.
Very convenient for analysis of competitors SEMRush and SpyWords.
If you target an English-language segment, pay attention to Wordtracker, Keyword Tool, Spy Fu and similar services. Many of them are paid, what to try – decide for yourself. A specialist can analyze your site better than you.
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